YouTube will Roll Out Bumper ads - six-second ads that you can't skip


youtube bumper ads

Today Google-owned YouTube announced the new type of ad which called "Bumper" ad. In which user need to watch 6 seconds ad before playing selected video. You can't skip this Bumper ad.

In the next May Month, you will be able to see this type of ad on YouTube and this type of ad especially for mobile app users because now a day’s mobile users increasing very fast that’s why YouTube targeting Mobile user to show "Bumper" ads.

Adwords user can use this type ad to its subscriber or a user. But keep in mind other format of all ads will not replace with this “Bumper” ads. This is just added an another choice to Adwords User.

Currently, we can skip the YouTube ad after 5 seconds but here in Bumper ad, you can’t skip. This is new option announced in Google Adwords service.

“That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the Adwords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well“  Zach Lupei, Product Manager, Video Ads  said on blogspot.

This may be some irritated time while watching YouTube videos user need wait 6 seconds compulsory.

In other way every day's number of YouTube channel are increasing in YouTube and also increasing the Adwords user which advertise goods and services in video format.

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Bhavesh Desai Software QA Engineer

Bhavesh Desai is an Software QA Engineer and he do blogging in freetime

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